Category
8 articles
Opening your first cannabis business is hard enough. Opening your second one — especially if the first one's doing well — can be the move that takes everything down. The operators who've been through it explain what they wish they'd known.
Hundreds of cannabis podcasts launch every year with big dreams and decent microphones — and most of them vanish without a trace. We dug into what separates the shows with devoted, growing audiences from the ones collecting digital dust, and what it actually takes to build something worth listening to in this crowded space.
More states are letting adults grow cannabis at home, and consumers are celebrating the freedom while licensed dispensaries quietly panic. The tension between personal cultivation rights and the survival of retail cannabis businesses is playing out differently in every state — and nobody's quite figured out how to balance it yet.
That 30% THC label on your favorite flower might be more marketing than science. We dig into the chaotic world of cannabis lab testing, where standards vary by state, results can shift dramatically between labs, and consumers are often left guessing what they're actually buying.
Cannabis companies are sitting on a goldmine of customer data — and the savviest brands are using it to personalize experiences, sharpen marketing, and build lasting loyalty. But in a federally gray industry with a complicated history of surveillance and criminalization, how that data gets collected and used matters more than most operators realize.
Move over, THC and CBD — a whole alphabet of lesser-known cannabinoids is flooding the market, and entrepreneurs are betting billions that consumers are ready to explore what's next. But between the genuine science and the gold rush energy, it's getting harder to tell the real breakthroughs from the beautifully packaged nonsense.
In a market where you can't run a Google ad or set up an Amazon storefront, cannabis brands are getting creative — think exclusive member events, subscription boxes, and even blockchain-powered rewards. The companies figuring this out aren't just keeping customers; they're building something much harder to replicate.
Despite being one of the newest major industries in America, cannabis has inherited some very old-school gender dynamics. But a growing wave of female founders, executives, and advocates is pushing back hard — and changing what leadership looks like in legal weed. We talked to the women making it happen and got real about the barriers that still exist.